It not only sponsors and supports outstanding players, but it is also the official partner of the BWF World Badminton Federation (BWF), the Danish National Badminton Team, and Badminton Oceania (BO).Īccording to media reports, Lee is the first Malaysian badminton player to be featured on Times Square’s billboard. Malaysian badminton player, Lee Zii jia has made his mark in New York’s Times Square as part of badminton brand, Victor Malaysia's 55th anniversary. Victor, Lee’s official sponsor, took to Facebook to state that “the staging in Times Square signifies more than just the 55th anniversary of the brand it is also intended to promote the sport of badminton worldwide.”Īccording to a statement to the press, Victor has long been an integral part of the badminton industry.
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